Webinar: The Future of Performance Coaching

Hear From Leaders In The Field

Dr. Liam Hennessy during his days working with the Irish Rugby Football Union.

Performance Coaching: the discipline where the biological and behavioural sciences are integrated within a coaching environment to support athletes’ preparation, performance, and welfare within their chosen sport or physical activity.

Sport attainment and human performance endeavour operate within a fast-moving environment. Every sport and physical exercise related activity constantly reaches out to science and the art of coaching to enable its participants perform to their utmost.

In recent decades, we have seen the emergence of heart rate monitors and physiological sensors, the rise of GPS tracking, smart movement sensing clothing and wearables, computer analytics software, force, velocity and power output measurement, the internet of things related to performance, wellness and participant welfare, and many more innovations.

The growing presence of technology within sport and exercise performance is here to stay and this poses a number of challenges for us as coaches. We need to constantly keep abreast of changes in technology while we also seek to hone the ‘softer’ skills that are essential in communicating, managing, and coaching.

Technology aside, actual coaching skills required to make meaningful change, that result in better performance and welfare of the participant, need to be addressed. And therein lies the challenge; to bridge the gaps between the competencies to appropriately apply technology and advances in methodologies with the ‘softer’ skills to competently and effectively manage and coach.

Register your details below to hear our expert panel discuss the art, science, and craft of coaching. We will also formally introduce you to our groundbreaking Master of Science in Performance Coaching.


Loren Landow
Loren LandowHead of S&C Denver Broncos

Coach Landow is highly sought after for his ability to analyze and correct biomechanics. His goal is to maximize human performance, while decreasing the likelihood of injury.

Loren has trained thousands of athletes of all ages and abilities, including over 400 professional athletes in the NFL, NHL, MLB, UFC, WNBA and Olympic medalist.

Coach Landow served as the Strength and Speed coach during the NFL lockout for over 20 Denver Bronco players and had over 45 professional NFL athletes train with him. He has worked with over 30 NFL All-Pro’s and over 20 first round draft selections in the NFL.

Coach Landow has been a National and International presenter for the leading organizations in the performance field, and also serves as a consultant for many professional and collegiate teams across the country.

Ron Mckeefery
Ron MckeeferyStrength and Conditioning Coach

Internationally recognized as a leader in the area of sports development, Ron McKeefery has twice been named Collegiate Strength and Conditioning Coach of the Year. First by the Professional Football Strength and Conditioning Society (2008 Under Armour Collegiate Strength and Conditioning Coach of the Year), and next by the National Strength and Conditioning Association (2016 Collegiate Strength and Conditioning Coach of the Year).

Professor Ian Jeffreys
Professor Ian JeffreysInternationally renowned Coach, Educator and Author
Professor Ian Jeffreys is an internationally renowned coach, educator and author and is regarded as a world authority in the development of speed and agility and conditioning for team sports, where his unique Gamespeed system and RAMP warm-up protocols have been adopted by a wide range of coaches and organisations.

He is a Professor of strength and conditioning at the University of South Wales, where he co-ordinates all of the University strength and conditioning activities, as well as managing the strength and conditioning programmes for Cardiff City Football Club’s Academy.

Ian has been a member of the National Strength and Conditioning Association (NSCA) since 1989. He is a Certified Strength and Conditioning Specialist (CSCS), and Certified Personal Trainer (NSCA-CPT) with the NSCA, and has been re-certified with Distinction (*D) in all categories. He is also an Emeritus Registered Coach (RSCC*E) and a fellow of the NSCA.

Ian was a founder member of the UKSCA and was a board member with the organisation from its inception in 2004 through to 2013. He is a senior assessor and education tutor for the UKSCA and in 2015 was made an honorary fellow of the Association.

Ian is editor of Professional Strength and Conditioning the UKSCA Journal, and Associate Editor of the Strength and Conditioning Journal and Journal of Australian Strength and Conditioning.

He has authored six books and numerous book chapters, and is a frequent presenter and coach around the world.

Dr Joe Warne
Dr Joe WarneProgramme Director
Dr. Joe Warne, Programme Director of our Master of Science, is an elite athlete, coach, and scientist. He specialises in data analytics, biomechanics, and physiology. Joe is recognised as one of the world’s leading experts in the transition to minimalist footwear with respect to performance and injury risk reduction.

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